Develop A Strategy
Who are your customers?
What are your customer’s needs?
What is your goal? Do you want to increase the number of newsletter sign-ups, generate leads, or make sales?
Why do think your customers need this information from you?
How will they use your information in their daily lives?
How will you make your mobile content engaging to your audience?
How will you create the momentum of your mobile campaign?
Be SMART in setting your goals! SMART: specific, measurable, achievable, realistic and timely.