Search Engine Optimization
SEO or Search Engine Optimization is an art and a science. It is an art because it involves creativity. It is a science because in involves a technique, process and methodology implemented based on a Search Engine’s algorithm. In this case, we are talking about Google Search Algorithm.
There are millions of searches happening every day on Google. People are looking for best services and products all the time. Considering the behavioral dynamics of the people, most of them will not go beyond the first page of the search results. They assume if the company is good they must be on the first page of Google, Yahoo or Bing. Unfortunately, there are only 10 positions available on the Google search results. This listing is called organic search listings. You need to be found on the first page to make your presence known to the public. This is where SEO comes into the picture.
It is about marketing your website so that your customers can easily find you. That marketing strategy is called SEO.
Now there are other ways to market your product and services. That is called Search Engine Marketing (SEM). Follow the link and you can read about it.
Datonex can help you strategize your SEO. Give us a call and we will be happy to help you accomplish what you are looking for.